Table of contents
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
Joseph Kaswengi, Mbaye Fall Diallo, Houcine Akrout, Pierre Valette-FlorenceThis study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic…
How mindset and store familiarity impact online stockout responses
Aneeshta Gunness, Harmen OppewalEffects of stockouts on purchase decisions have been examined from a variety of perspectives; little is yet known about how consumers react to stockouts in online shopping…
Digimums' online grocery shopping: the end of children's influence?
Kafia Ayadi, Isabelle MuratoreThis paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how…
Attractive and facilitating store atmospheric stimuli: Validating the scales
Gaurav Bhatt, Abhigyan Sarkar, Juhi Gahlot SarkarThe majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers'…
Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy
Michelle Childs, Byoungho Ellie JinRetailer-brand collaborations (e.g. Target–Lilly Pulitzer) attract media attention and generate excitement, and may encourage buying the product right away rather than waiting…
The multi-generation: Generational differences in channel activity
Amy Dorie, David LorangerThe aim of this research is to advance the understanding of multi-channel behaviour in terms of different generational cohorts' usage and spending patterns.
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
Susana C. Silva, Paulo Duarte, Anel SundetovaThe purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by…

ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers