International Journal of Retail & Distribution Management: Volume 45 Issue 12

Facebook: a blessing or a curse for grocery stores?

Swaleha Peeroo, Martin Samy, Brian Jones

Increasingly businesses are using Facebook to communicate and engage their customers. However, there is a dearth of research as to why and how customers interact with businesses…

Modeling specialty store customers’ buy/no-buy decisions

Darrell Goudge, Megan C. Good, Michael R. Hyman, Grant Aguirre

The purpose of this paper is to develop, test, and validate a model in a specialty retail environment to assess the influence of a salesperson’s sales- or customer-orientation and…

How to measure post-purchase customer experience in online retailing? A scale development study

Amresh Kumar, Bhawna Anjaly

The advent of e-retailing has created multiple options for customers. Hence, most important concern is to identify the experience which entices customers for repurchase from the…

A comparison between economic and organic store brands: Packaging as a key factor of store brand equity

Magali Jara, Gérard Cliquet, Isabelle Robert

The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic…