Table of contents
Testing the decoy effect in the presence of store brands
Ricardo Sellers-Rubio, Juan-Luis Nicolau-GonzalbezThe purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the…
Perceptions and practices of innovation in retailing: Challenges of definition and measurement
Latchezar Hristov, Jonathan ReynoldsThe purposes of this paper are to develop a more complete understanding both of the characteristics of innovation within retail firms and of the ways in which retailers perceive…
A study on the impact of consumer risk perception and innovativeness on online shopping in India
Rakhi Thakur, Mala SrivastavaThe purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online…
Consumers’ satisfaction with online group buying – an incentive strategy
Shiu-Wan HUNG, Min-Jhih Cheng, Shiu-Chun HsiehThe purpose of this paper is to propose that online group buying is different from the traditional purchase model in that an aggregation of purchases on the internet can lead…
Internationalization of SME retailer: barriers and the role of public support organizations
Teresa Fayos Gardó, Haydeé Calderón García, Alejandro Mollá DescalsThe need for retailers to internationalize is a growing reality in developed markets. Research examining problems in this process argues that the barriers to internationalization…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers