Table of contents
Computer assisted sales processes in automotive retailing
Paul Taylor‐West, Jim SakerThe purpose of this paper is to report on research into the introduction of computer assisted sales processes (CASP) to a retail automotive sales environment. This research…
1581
Exploring consumers' opposition motives to the modern retailing format in the Tunisian market
Abdelmajid Amine, Feyrouz Hendaoui Ben TanfousThis study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such…
842
How store brands build retailer brand image
Florence Kremer, Catherine ViotThe purpose of this research is to highlight the role store brands can play in retail branding. Does an image transfer take place between store brands and the retailer brand? To…
19430
The plural form from the inside: A study of franchisee perception of company‐owned outlets within their network
Rozenn Perrigot, Olivier HerrbachThe purpose of this paper is to examine franchisee perception of company‐owned outlets within their network.
769
159
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers