International Journal of Retail & Distribution Management: Volume 40 Issue 3

Using values and shopping styles to identify fashion apparel segments

Francisco J. Sarabia‐Sanchez, Maria D. De Juan Vigaray, Monali Hota

The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market.

Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior

Rajesh K. Aithal

The aim of this paper is to understand the influence of the external environment and rural retailer purchase preference on the length of channels in rural areas in India.

Effects of business environment on international retail operations: case study evidence from China

Wantao Yu, Ramakrishnan Ramanathan

The purpose of this paper is to investigate the impacts of the business environment on operations strategy encompassed by competitive priorities in China's retail sector.

Determinants of shopping experience: Exploring the mall shoppers of national capital region (NCR) of India

Harvinder Singh, Vinita Sahay

This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..

Editorial

Neil Towers