Table of contents
Emergence of online shopping in India: shopping orientation segments
Kenneth C. Gehrt, Mahesh N. Rajan, G. Shainesh, David Czerwinski, Matthew O'BrienThis study aims to explore Indian online shopping via the concept of shopping orientations.
9142
A segmentation study of Mexican consumers based on shopping centre attractiveness
Eva M. González‐Hernández, Margarita Orozco‐GómezThe purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these…
2355
Mobile shopping motivation: an application of multiple discriminant analysis
Kiseol Yang, Hye‐Young KimThis study aims to examine mobile shoppers' shopping motivations compared with those of non‐mobile shoppers (i.e. potential adopters) and to identify driving motivations for…
9963
Toward a shopping typology of primary male grocery shoppers
Gary MortimerThe purpose of this paper is to segment primary male grocery shoppers based on store and product attribute evaluations. A rich profile for each segment is developed. These…
2770
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers