Table of contents
RFID and buyer‐seller relationships in the retail supply chain
Harold Boeck, Samuel Fosso WambaThe aim of this paper is to understand why a collaborative innovation, such as radio‐frequency identification (RFID) technology, engenders seemingly opposite buyer‐seller…
The influence of general trust and specific trust on buying behaviour
Peter KenningIn the last perhaps ten years the interest of marketing research in the subject of trust increased dramatically. Although well known in several scientific disciplines, in…
Characterisation of Spanish store brand consumers
Eva Martínez, Teresa MontanerThis paper seeks to carry out a profile of the current buyer of store brands in Spain.
Retail price promotion influences for product varieties in grocery stores: evidence from Spain
María Pilar Martínez Ruiz, Alejandro Mollá DescalsThis paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other…
Cognitive styles of contractually integrated retail entrepreneurs: a survey study
Arto Lindblom, Rami Olkkonen, Lasse MitronenThis paper aims to investigate the cognitive styles of contractually integrated retail entrepreneurs with respect to marketing decision making. The study addresses two research…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers