Table of contents - Special Issue: Retail insights – retailing in Latin America
Why small retailers endure in Latin America
Guillermo D'Andrea, Belen Lopez‐Aleman, Alejandro StengelTo understand the drivers behind small‐scale retailers' collective success, even after a decade of sustained growth of the “modern” retail sector in Latin America.
2822
Breaking the myths on emerging consumers in retailing
Guillermo D'Andrea, Larry J. Ring, Belen Lopez Aleman, Alejandro StengelThe research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings.
3177
The role of promotions and other factors affecting overall store price image in Latin America
Guillermo D'Andrea, Martin Schleicher, Fernando LunardiniTo understand the role of promotions among other key drivers at determining consumer's overall store price image (OSPI) of grocery stores in Latin America, identifying its…
3219
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers