Table of contents
Sale the 7 Cs: teaching/training aid for the (e‐)retail mix
Charles Dennis, Tino Fenech, Bill MerrileesThe “4Ps” of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an…
12717
Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme
Jennifer RowleyThis article undertakes a case study‐based analysis of the Tesco Clubcard loyalty scheme that seeks to re‐conceptualise the role of loyalty schemes by focusing on the role of…
36722
Retailers and sustainable development in the UK
Peter Jones, Daphne Comfort, David Hillier, Ian EastwoodAims to offer a simple exploratory review of how the major retailers in the UK are tackling the issue of sustainable development.
14343
The booming scrapbooking market in the USA: Despite phenomenal growth, the future's unclear
Eugene H. FramThe interest in scrapbooking across the USA has boomed virtually overnight. Sales have skyrocketed from $500 million in 2000 to $2.5 billion in 2003. Is the interest based on a…
862

ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers