Table of contents
Creating agile supply chains in the fashion industry
Martin Christopher, Robert Lowson, Helen PeckFashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness…
Internet apparel shopping behaviors: the influence of general innovativeness
Young Ha, Leslie StoelThe purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of…
Identification of UK fashion retailer use of Web sites
Ruth Marciniak, Margaret BruceThis exploratory study examines fashion retailer use of Web sites of retailers operating within the UK. A survey of 990 fashion retailers was undertaken, 780 of which have a…
Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐1920
Dale Miller, Bill MerrileesFashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be…
The secret to a fashion advantage is brand orientation
Kerrie Brïdson, Jody EvansThe purpose of this research was to develop a comprehensive measure of brand orientation and empirically examine whether a fashion retailer's brand orientation assists in…
The Burberry business model: creating an international luxury fashion brand
Christopher M. Moore, Grete BirtwistleThe performance of the British fashion brand Burberry has been determined largely by the adoption of business models which, on occasion, have been detrimental to the company's…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers