International Journal of Retail & Distribution Management: Volume 29 Issue 7

The role of loyalty card data within local marketing initiatives

John Byrom

Within many retail organisations it would seem that the current position of loyalty card schemes is such that they are at something of a crossroads. With a number of high‐profile…

Handbook of Customer Satisfaction and Loyalty Measurement, 2nd edition

Nigel Hill, Jim Alexander

Report turns spotlight on retailers' private label strategy (from KPMG)

Smart card trends and expectations: what 2001 holds (from Schlumberger)

Brand value reporting (from Brand Finance)

Editorial

John Fernie