Table of contents
Mutual customer approach: how industry and trade are executing collaborative customer relationship management
Alexander Kracklauer, Olaf Passenheim, Dirk SeifertCollaborative customer relationship management (CCRM) is a new emerging strategic approach in the consumer goods sector. In the past, collaboration between a supplier and a…
3809
Managing customer relationships in the e‐business world: how to personalise computer relationships for increased profitability
David Bradshaw, Colin BrashPresents extensive research conducted over several years by Ovum researchers posing as customers into customer relationship management (CRM), call centre and e‐commerce strategies…
6765
176
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers