Table of contents
Retailing trends in the USA: competition, consumers, technology and the economy
William R. SwinyardDuring the past decade significant changes have been occurring in the US retail market. Among the principal changes are those in competition, consumers, technology and the…
Direct marketing in the USA: past failures and future promises
Richard A. Feinberg, Mary Ann EastlickDirect marketing should be a more dominant form of retailing in the USA. However, it is not because so much friction occurs for consumers throughout the direct marketing channel…
International expansion of US retailers
Brenda SternquistUS retailers do business in the largest and most affluent mass market in the world. However, they have reached a saturation point for some popular retail formats. US retailers are…
Retail market structure change: implications for retailers and consumers
Michelle A. MorganoskyA major trend in US retailing is the increasingly diverse array of retail formats available to consumers. Owing to the emergence of new retail formats, competition between…
Retailing in the USA: an interpretation of current trends
Patrick Dunne, Robert KahnThe failure to understand the mistakes of the past is causing many US retailers, with their “narrow areas of expertise”, not to commit sufficient resources to monitoring how…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers