Table of contents
European Union public procurement policy and electronic commerce: problems and opportunities
Andrew Erridge Ruth Fee, John McIlroyPublic procurement is one of the principal instruments used by the Commission to open up the European Single Market. This paper presents a critical assessment of public…
Romania: ready for US business investment
Daniel L. Tiriteu Lawrence P. Ettkin, Marilyn M. HelmsRomania is making a strong comeback in the international business arena after 45 years of communism and freedom since the revolution of 1989. This article takes a strategic…
Direct response advertising in the US and European markets: a content analysis of fashion products
Victoria SeitzIn the advertising of self‐projective products, marketers have focused on image advertising. However, today advertisers are integrating direct response with image based…
The role of retailing in a Russian consumer society
Terry RobinsonThe paper examines the role that potentially could be played by the retailing sector in the economic and social transformation in Russia. The move towards a consumer goods…
The development of foreign‐owned manufacturing subsidiaries: some empirical evidence
David WilliamsThe development of multinational subsidiaries is of interest to academics, policy‐makers and the business community. Although there is a considerable literature on subsidiary…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson