Table of contents
DAIMLER‐BENZ′S MOVE TOWARDS THE NEXT CENTURY WITH THE TOWS MATRIX
Heinz WeihrichReviews the strategic position of Daimler‐Benz in the light of itsmove from automotive to integrated transporting company, defencecontractor and consumer appliances manufacturer…
LANGUAGE STRATEGIES IN BRITISH BUSINESS: A SUITABLE CASE FOR TREATMENT?
Doug EmbletonExamines the advantages of an integrated language strategy forBritish business vis‐à‐vis the single market. Analysesthe importance of languages to individual firms, as they affect…
BERLIN AND GERMAN UNIFICATION: REFLECTIONS ON A STUDY TRIP TO EAST GERMANY
Marilyn M. HelmsReports a recent international study trip (a group of universityprofessors and scholars) giving an opportunity to experience first‐handthe changes involved in unifying the two…
EUROPEAN PERSPECTIVES ON THE FUTURE OF WASTE MANAGEMENT
Kellogg FairbankThe waste management industry is changing dramatically as a resultof new legislation and commercial pressures. Examines the currentsituation and looks at the future of the…
ISSUES IN ENVIRONMENTAL LAW: PRESENT AND FUTURE PERSPECTIVES
Jessica HolroydReviews United Kingdom′s environmental obligations ensuing from ECmembership with respect to both EC directives and UK law. Discusses themerits of a cradle‐to‐grave approach to…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson