European Business Review: Volume 92 Issue 2

THE CHANGING EUROPE: IMPLICATIONS FOR US MANUFACTURERS AND COMPETITIVE SUCCESS

Marilyn M. Helms

Discusses the threats and opportunities presented to USmanufacturers by the elimination of the trade restrictions for theEuropean Community (EC), the unification of Germany, and…

WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

Judy C. Nixon, Carolyn Wiley, Judy F. West

Presents a case for a written code of ethics and shows how this canbe instituted in a company. Discusses implementation, communication andenforcement of a code.

IF MONETARY UNION REQUIRES POLITICAL UNION, EUROPE SHOULD FORGET BOTH

Edmund Dell

Discusses the difficulties that lie in the way of moves towardsmonetary union in the European Community: convergence criteria,attitudes towards various forms of possible political…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09596119210010394. When citing the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/01425459210012680. When citing the…

FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s

Pier Giorgio Perotto

The inventor of the first personal computer in the world advocatesa conceptual shift in the way companies will have to nurture customersand seek innovations in products or…

PREPARING FOR THE SINGLE MARKET: THE ROLE OF TRADE ASSOCIATIONS AND PROFESSIONAL BODIES

David Pollitt, Colin Mellors

Makes the point that many UK small and medium‐sized business areprobably misguided in supposing the single European market will notaffect them significantly. The DTI provides…

WORKING TOGETHER IN EUROPE: THE CASE OF THE EUROPEAN MANAGEMENT TEACHER PROGRAMME

Judith Ryder, Mark Easterby‐Smith

Describes the experience of participants and staff on the EuropeanManagement Teacher Programme, launched in January 1991 as a jointventure between the Management School at…