Table of contents
The IT Industry in the 1990s
Nick CherrieWith the last decade of the twentieth century less than a year awaythis article takes a look at current trends in the IT industry.Examining the impact of consumer preferences for…
Marketing into Europe (plus ca change)
Abby DayCome 1992 with the onset of the so‐called Single European Market,how will your business change in reality? This article addresses thequestion of who your customers will be in the…
All Change for Moscow
Aidan StradlingEastern Europe and, perhaps most importantly, the Soviet Union arebecoming increasingly accessible to the West. With glasnosttaking hold and trading relations beginning to thaw…
The Outlook for EC Competition
Richard DealtryWith the single market almost upon us, and major areas ofresponsibility being passed to Brussels, the EC is becoming evermoreinvolved in certain business areas. Somewhat…
Spain: Land of Opportunity
Mathew WillsWith Spain′s accession to the EC in January 1986, the Communitygained its most significant new member since Britain joined in 1973.This article outlines the opportunities and…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001483. When citing the article, please…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson