European Business Review: Volume 34 Issue 1

Service quality dimensions as predictors of customer satisfaction and loyalty in the banking industry: moderating effects of gender

Viraiyan Teeroovengadum

The link between service quality and customer satisfaction has been well established; however, there are strong reasons to believe that gender moderates the effects of service…

Capturing customer’s store loyalty through relationship benefits: moderating effect of retail innovation

Nisar Ahmed Channa, Maqsood Hussain Bhutto, Musaira Bhutto, Niaz Ahmed Bhutto, Beenish Tariq

Research suggests that innovation plays a key role in creating a competitive edge and business survival in highly competitive industries like retail. Despite the importance of…

Could CSR improve the financial performance of developing countries’ firms? Analyses of mediating effect of intangible resources

Mohamed Hamdoun, Mohamed Akli Achabou, Sihem Dekhili

This paper aims to examine the link between corporate social responsibility (CSR) and financial performance in the context of developing countries. More specifically, the…

Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity

Maqsood Hussain Bhutto, Beenish Tariq, Sarwar Azhar, Khalid Ahmed, Faiz Muhammad Khuwaja, Heesup Han

Today, global warming is one of the most acute challenges in the world, prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus, one of the…

Loyalty towards telco service providers: the fundamental role of consumer brand engagement

Say Keat Ooi, Jasmine A.L. Yeap, Zoann Low

Customers nowadays would expect more than just the sales process. As loyal customers are crucial for businesses, research indicates that engaged consumers exhibit greater loyalty…

Internationalization of culture and soft power

Alexandre Rabêlo Neto, José Milton de Sousa-Filho, Afonso Carneiro Lima

This study aims to investigate the moderating effect of soft power on the relationships between affinity toward country, country image, cosmopolitanism and preference on the…

Exploratory and exploitative innovation influenced by contextual leadership, environmental dynamism and innovation climate

JD Visser, Caren Brenda Scheepers

Organisations have to be ambidextrous to survive in modern times. This study, therefore, aims to investigate the influence of contextual leadership on exploratory and exploitative…