Table of contents - Special Issue: Co‐Creation
Value co‐creation: theoretical approaches and practical implications
Hannu Saarijärvi, P.K. Kannan, Hannu KuuselaExisting research suggests a multitude of approaches to value co‐creation that bring with them a range of different ideas on what constitutes the concept. The purpose of this…
Managing your co‐creation mix: co‐creation ventures in distinctive contexts
Thorsten Roser, Robert DeFillippi, Alain SamsonThe purpose of this paper is to make a contribution to co‐creation theory by integrating conceptual insights from the management and marketing literatures that are both concerned…
Co‐innovation through multiple social identity processes: The story of a South African co‐op owned business
Hannelize JacobsThe purpose of this paper is to investigate the relationship between “social identities” and “innovation as a collective act”, specifically how multiple social identity processes…
Differentiating market offerings using complexity and co‐creation: Implications for customer decision‐making uncertainty
Olaf Plötner, Jan Lakotta, Frank JacobCustomer decision‐making uncertainty (DMU) is a persistent phenomenon in business‐to‐business markets. However, there is substantial variation in the degree to which customers…
The meanings of co‐creation
Nicholas Ind, Nick CoatesThe purpose of this paper is to draw attention to the diverse strands that underpin the still emerging concept of co‐creation. The paper aims to suggest that there are alternative…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson