Table of contents - Special Issue: Assessing and building upon Wroe Alderson's intellectual legacy
Guest Editors: Professor Stanley J. Shapiro, Professor Gran Svensson
Wroe Alderson: father of modern marketing
Eric H. Shaw, William Lazer, Stephen F. PirogThe purpose of this paper is to show that Wroe Alderson's contributions to marketing thought earn him recognition as the “Father of Modern Marketing.”
The Wroe river: the canyon carved by Alderson
Terry BeckmanTo review and provide a new perspective on how Wroe Alderson contributed to marketing theory, and rekindle interest in his lines of research and the further development of…
Placing Wroe Alderson's contributions to buyer behavior in historical perspective
Robert D. TamiliaThe purpose of this paper is to present the contributions of Wroe Alderson to the buyer behavior literature from an historical perspective. His views of the consumer in the 1950s…
An Aldersonian explanation of twenty‐first century “mass customization”
Kendall GoodrichThe purpose of this paper is to evaluate four of Alderson's key concepts to show how they explain mass customization and extend traditional consumer goods classifications. The…
Economizing in differentiated distribution networks: a transvection approach
Kajsa HulthénTo provide a framework for understanding and analyzing economizing in differentiated distribution networks.
A comment on Alderson's intellectual legacy
John FraedrichThe purpose of this paper is to explain how Wroe Alderson's concepts have been cited and used in the last two decades as well as the gap that still exists for researchers to…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson