Table of contents
Understanding issue complexity when building a socially responsible brand
Michael Jay Polonsky, Colin JevonsTo discuss the importance of understanding corporate social responsibility (CSR) by analysing the issues that comprise CSR. Without this understanding it will not be possible for…
Business relatedness measurements: State‐of‐the‐art and a proposal
Anders PehrssonThe purpose of this paper is to extend understanding of business relatedness, a concept that is central to diversification issues. These questions are put forward: What…
Internal relationships: Linking practitioner literature and relationship marketing theory
Carmel Herington, Lester W. Johnson, Don ScottPractitioners argue that the way they treat their employees has an impact on firm success. However, they frequently do not equate this with relationship building. On the other…
Export training: a preliminary investigation of Turkish companies
Mehmet Haluk KöksalThe purpose of the research is to identify the companies' export training needs, and also to determine their preferences regarding export training subjects, methods, institutions…
Outsourcing, information leakage and the risk of losing technology‐based competencies
A. Hoecht, P. TrottTo draw attention to a particular outsourcing risk that has not yet been adequately addressed in the literature, namely information leakage arising from acts of accidental…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson