International Journal of Wine Marketing: Volume 6 Issue 2


Table of contents

Professional Consumers; Themes in High Street Wine Marketing

Joseph Fattorini

Whilst the phenomenon of the “wine snob” has been recognized for some years, particularly in the public imagination, the active use of wine “snobbery” to promote sales by…

Impact of Changes in Australian Wine Market on Grape Types

Grant Battersby

Grape types grown in Australia have changed as a reflection of changes in consumers' tastes. Theres have been major changes in the Australian wine market in recent decades. The…

Sensory Analysis — An Alternative to Wine Tasting?

Anita Eves

The sensory characteristics of a wine are critical in determining its acceptability, and particularly repeat purchases. Assessments of wines are often made by expert wine tasters…



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1989 – 2006

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Emerald Publishing Limited