International Journal of Wine Marketing: Volume 5 Issue 1


Table of contents

The Coming Crisis in the Spanish Wine Industry

Salvador Miquel Peris, James W. Taylor

It appears quite likely that the worldwide demand for wine has been declining for over a decade now. While a number of reasons for this changing consumer behaviour have been…

The Development of the Academy of Wine Service

Jeremy Bennett

The Academy of Wine service was founded in 1988 to raise the standard of education and skills in the service of wine in the hotel, restaurant and catering industry. In September…

The European Wine Industry

Per V. Jenster, Lars Jenster

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the…



Per V. Jenster, Lars V. Jenster

“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.


Cyprus Wine: Another Perspective — A Product‐based Marketing Analysis

Patrick A.L. Skinner

The author examines the background to the very limited penetration into overseas markets like the U.K. by bottled table wine, diminishing sherry sales and low‐price exports of…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited