International Journal of Wine Marketing: Volume 16 Issue 2


Table of contents

Globalization in the Wine Industry: Implications for Export Service Providers

Richard M. Castaldi, Murray Silverman, Sanjit Sengupta

In the Spring of 2000, questionnaires regarding the export assistance needs of all 1012 wineries in California, Oregon, Washington and Idaho were mailed. These surveys, one for…

A Tale of Two Wine Regions: Similarities, Differences and Trends in the French and Californian Wine Industries

Susan Cholette

This article compares the state of the French and Californian wine industries from a business perspective, through a broad survey of recent academic and popular press articles…

Effects of the Dietary Guidelines Label Statement on Wine Purchase Intentions in Young Adults

Linda Nowak, Philip McGongh, Thomas Atkin

This study empirically examines the impact that statements on wine labels directing consumers “to learn the health effects of wine consumption, send for the Federal Government's…

Creating Value in the New Zealand Wine Industry

Mark M.J. Wilson, Robert W. Goddard

The wine industry of New Zealand has rapidly developed and matured in the last decade to produce an international product that is highly desired by key global markets, and has…

A Comparative Study of Wine Auction Prices: Mouton Rothschild Premier Cru Classé

Jan Bentzen, Valdemar Smith

Auctions of selected wines have regularly taken place internationally and from natural reasons they have mostly involved the finest wines as e.g. the top wines from Bordeaux. In…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited