International Journal of Wine Marketing: Volume 16 Issue 1


Table of contents

Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market

Trent Johnson, Johan Bruwer

Wine is widely regarded as a ‘complicated’ product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are…

National Competitive Advantage as the Context for Marketing Strategy: An Empirical Study of the New Zealand Wine Industry

Phil Bretherton

National competitive advantage is a model which is widely taught in business schools but there has been limited research into its usefulness for managers and policy makers in…

An Econometric Model for Identifying Value in South African Red Wine

P. Van Rensburg, D.A. Prülaid

This article develops an econometric valuation methodology that is applied to identifying value in South African red wines. It is found that quality, as simultaneously measured by…

The German Wine Law from an Information Economics Perspective

Simone Müller

The German wine law has been made responsible as one of the reasons for the critical market position of German wines inside and outside Germany. As a consequence, a new wine law…

Could Tourism Be The Economic Saviour of UK Vineyards?

Oliver Richardson

The vineyards of the United Kingdom are small, few in number and struggling against a mass of foreign imports. In order to survive, the owners need a market that does not put them…

2003 The South African Wine Market

Peter Garrett

Since last year's survey, the major progress in the SA wine market has been driven by co‐operation amongst its younger wine fanners, and by the recently formed ‘Wines of South…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited