International Journal of Wine Marketing: Volume 15 Issue 1


Table of contents

An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market

Trent Johnson, Johan Bruwer

The wine industry has been criticised in the past for adopting a mass‐marketing approach but in the current ultra‐competitive wine market the inevitable outcome of a production…


On‐Line Wine — Strategic or Tactical?

Sarah Quinton, Sally Harridge‐March

This paper explores the use of interactive marketing by UK on‐line wine providers to discover the extent to which strategic or tactical use is made of the web‐based presence. The…


Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels

Panos Louvieris, Jetske Van Westering, John Driver

E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main…


Wine Consumption in Hong Kong

B.W.A. (Ben) Dewald

Wine consumption has increased worldwide by 5.6% since 1994. All the major wine consuming regions have reported increases in consumption: Asia (China, Japan, South Korea…




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1989 – 2006

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Emerald Publishing Limited