International Journal of Wine Marketing: Volume 13 Issue 2

Subject:

Table of contents

Strategic Initiatives in the Argentina Wine Industry

Jay R. Schrock, Charlie R. Adams, Joel D. Nicholson, Tim H. Dodd

The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative…

Competing in the US Wine Market: Australian Imports and Tasting Scores

Robert Eyler

American wineries have taken marketing steps toward attracting consumers. They employ tasting scores to augment and solidify market share. According to Oster (1999) and…

The United States Wine Industry: Restraint of Trade and the Religious Right

Charles R. Britton, Richard K. Ford, David E.R. Gay

This article examines the interaction between state legislatures and regulators restricting interstate wine shipments. The US wholesale liquor industry, and the religious…

The Changing Structure of UK Brewing and Pub Retailing

Tim Knowles, David Egan

This article charts the major structural changes that have occurred in both UK brewing and pub retailing during the period 1989–2000. A key theme has been the rapid…

Wine Marketing Course 2002

This established Wine Marketing Course is organised in conjunction with Adelaide University's internationally renowned Wine Business Group, the world's first source of…

ISSN:

0954-7541

Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited