Asia Pacific International Journal of Marketing: Volume 3 Issue 2
Table of contents
Construction Export Marketing:The Singapore Experience
Low Sui PhengThe construction industries in developing countries can play a significant role in stimulating economic growth. Like many of these countries, the construction industry in…
Assessing National Competitive Superiority:An Importance‐Performance Matrix Approach
Siew Meng Leong, Chin Tiong TanIt is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording…
Modelling the Sales Margins Required for Positive Cash Flows
D.R. ScottMany standard texts (for example, see) identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general…
Research Note: Information or Persuasion: A Content Analysis of Magazine Advertisements in India
Kaleem Mohd Khan, M. Khalid Azam, Mohmood Ali KhanAdvertising is not an end in itself; it is a means to an end, or more correctly to several ends. In business, advertising is used as one of the major promotion tools to stimulate…