Asia Pacific International Journal of Marketing: Volume 3 Issue 2


Table of contents

Construction Export Marketing:The Singapore Experience

Low Sui Pheng

The construction industries in developing countries can play a significant role in stimulating economic growth. Like many of these countries, the construction industry in…

Assessing National Competitive Superiority:An Importance‐Performance Matrix Approach

Siew Meng Leong, Chin Tiong Tan

It is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources…

Modelling the Sales Margins Required for Positive Cash Flows

D.R. Scott

Many standard texts (for example, see) identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In…

Research Note: Information or Persuasion: A Content Analysis of Magazine Advertisements in India

Kaleem Mohd Khan, M. Khalid Azam, Mohmood Ali Khan

Advertising is not an end in itself; it is a means to an end, or more correctly to several ends. In business, advertising is used as one of the major promotion tools to…



Online date, start – end:

1989 – 1993

Copyright Holder:

Emerald Publishing Limited