Asia Pacific International Journal of Marketing: Volume 2 Issue 1

Subject:

Table of contents

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000611. When citing the…

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276

The Marketing Concept — Necessary, but Sufficient?: An Environmental View

Gregory R. Elliott

The marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000613. When citing the…

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104

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000614. When citing the…

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198

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000615. When citing the…

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519

ISSN:

0954-7517

Online date, start – end:

1989 – 1993

Copyright Holder:

Emerald Publishing Limited