Table of contents
The purpose of this paper is to explore the strengths and weaknesses of top‐down management in a university that has embraced globalisation with a strong market‐led ethos and to…
The marketing concept is an idea that has been adopted in non‐marketing contexts, such as the relationships between universities and their students. This paper aims to posit that…
The paper aims to look at the balanced scorecard (BSC) concept and discuss in what way it should be applied to higher education programs/institutions in the Indian context.
This paper seeks to engage in an examination of “Quality in Business Education” (the QUBE project) with a specific brief to examine student involvement in the quality process.
Online date, start – end:1987
Copyright Holder:Emerald Publishing Limited
- Prof. Chris Brown
- Dr Dong Nguyen