The Bottom Line: Volume 36 Issue 1

Subjects:

Table of contents

Endorsement on Instagram and cultural dimensions: an analysis of digital influencers

Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Claudine Julia Silva

The purpose of this study is to understand the individualism/collectivism and masculine/feminine cultural aspects presented in the endorsement content made and shared by digital…

1519

Determinants of health information acceptance to COVID-19 avoidance: the lens of information acceptance model and elaboration likelihood model

Xuan Cu Le

This study aims to analyze the motivations underlying information usefulness, attitude and acceptance of health information related to coronavirus disease 2019 (COVID-19…

The effects of technological leapfrogging in transportation technologies in BRICS and G7 countries

João Paulo Nascimento Silva, Cledison Carlos de Oliveira, Gabriel Pedrosa, André Grutzmann

This paper aims to analyse the technological, economic and environmental impacts of disruptive innovations in the transportation mobility market.

Mediating effect of innovation capability between entrepreneurial resources and micro business performance

Taleb S.T. Taleb, Norashidah Hashim, Norria Zakaria

This study aims to examine the effect of entrepreneurial resources on micro businesses and the mediating role of innovation capability in this relationship.

Cover of The Bottom Line

ISSN:

0888-045X

Online date, start – end:

1988

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor Susanne Durst