The Bottom Line: Volume 33 Issue 1

The current state of brand management research: An overview of leaders and trends in branding research over the past 20 years

Serhiy Shtovba, Olena Shtovba, Lyubov Filatova

The purpose of this paper is to identify leaders and trends in branding research studies, undertaken during 2000-2019. Identification was made in the following categories: most…

The making of information nations

Merlin Stone, Jon Machtynger, Liz Machtynger, Eleni Aravopoulou

The purpose of this paper is to identify the main characteristics of what have come to be called information nations and to identify some of the determinants of success in…

Geospatial data in the UK

Suzanne Jozefowicz, Merlin Stone, Eleni Aravopoulou

The purpose of this paper is to explain the rise of geospatial data, its importance for business and some of the problems associated with its development and use.

Linking knowledge management to competitive strategies of knowledge-based SMEs

Rohana Ngah, Kuan Yew Wong

This paper aims to study the effect of knowledge management in formulating competitive strategies for knowledge-based small- and medium-sized enterprises (SMEs) in Malaysia.

How information acceptance model predicts customer loyalty?: A study from perspective of eWOM information

Tiwa Park

This study aims to explore the influence of electronic word of mouth (eWOM) in social media on customer loyalty by using the information acceptance model (IACM). For this purpose…

To buy or to borrow? Evaluating the cost of an eBook in TalTech library

Kate-Riin Kont

The purpose of this paper is to find out how much the purchasing and lending of individual electronic books really cost. Additionally, this paper investigates which kind of…

Assessing the adoption of sustainability practices in tourism industry: Insights from a developing country

Md. Farijul Islam, Jing Zhang, Najmul Hasan

The purpose of this study is to assess the key determinants of sustainability practices and policy adoption in small- and medium-sized tourism accommodation firms and its possible…

Controlling superprojects – information management requirements

Brett Parnell, Merlin Stone, Eleni Aravopoulou

This paper aims to explore the problems of managing superprojects and identifies how a different approach to controlling them can reduce the incidence of cost and time overruns…