The Bottom Line: Volume 31 Issue 2


Table of contents

Internet-based digitalmarketing strategies fordata-rich environments: A social network perspective to study gossips

Faiqa Kiran, Ahsan Zubair, Irum Shahzadi, Aamir Abbas

The purpose of this paper is to first bring to light the essential digital strategies to study organizations. Second, how businesses can improve their strategic…

Strategic roles of actors in emerging information communication technology (EICT) adoption in SMEs: Actor network theory analysis

Sunday Chinedu Eze, Vera Chinwedu Chinedu-Eze

The purpose of this paper is to examine how small and medium enterprises (SMEs) are involved in emerging information and communication technology (EICT) adoption by…

Information creates relative bargaining power in vendor negotiations

Katharine V. Macy

This paper aims to examine how libraries can create relative bargaining power and presents a methodology for analyzing collections and preparing for negotiations.

How leaders manage their business models using information

Brett Parnell, Merlin Stone, Eleni Aravopoulou

The purpose of this study is to explore the information leaders keep their organisations competitive by determining if their business model is under threat and/or needs…

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Emerald Publishing Limited

Open Access:



  • Dr. Bang Nguyen