The Bottom Line: Volume 30 Issue 4

Why leadership style matters: a closer look at transformational leadership and internal marketing

Morteza Akbari, Nader Seyyed Amiri, Saheb Imani, Niloofar Rezaeei, Pantea Foroudi

The main purpose of this study is to evaluate the relationship between transformational leadership (TL) and internal marketing which is underscored by the centrality of human…

Enhancing ICT infrastructure in public services: Factors influencing mobile government (m-government) adoption in India

Stuti Saxena

The purpose of this paper is to investigate the factors which influence mobile government (m-government) services adoption in India.

Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

Nader Seyyed Amiri, Banafsheh Dastourian, Pantea Foroudi, Alireza Nankali

The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding.

International diffusion of digital innovations: mapping the mobile telephony of the Arab States

Shihanah Mohammad AlMutairi, Dorothy Yen

The purpose of this study is to measure the Arab States? innovation and imitation levels to understand the factors affecting their diffusion processes. The authors argue that…

The value and significance of corporate community relations: an Italian SME perspective

Maria Palazzo, Pantea Foroudi, Alfonso Siano, Philip J. Kitchen

The purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy.