The Bottom Line: Volume 29 Issue 2

Editorial

Susan Sharpless Smith

#Donate: the role of social media in academic library fundraising

Joyce Garczynski

The purpose of this study is to examine the extent to which academic libraries are using social media to fundraise, what tactics they are using to fundraise on social media and…

Crowdfunding in libraries, archives and museums

Debra A. Riley-Huff, Kevin Herrera, Susan Ivey, Tina Harry

This paper aims to examine the fundraising strategy known as crowdfunding because it applies to galleries, libraries, archives and museums (GLAM) and to share a crowdfunding case…

Influences on New Jersey public library budget requests

Edith K. Beckett

This research study aims to examine influences on the public library funding decision from the perspectives of New Jersey mayors and public library directors.

Cultivating an organizational effort for development

Michael A. Crumpton

This paper aims to explore the concept of providing education and guidance to library staff for the purpose of supporting philanthropic activities made on behalf of the library…

Creating a culture of philanthropy

Jesse Whitchurch, Alberta Comer

With the retirement of the External Relations Director in early 2014, the Marriott Library’s new Dean used this opportunity to move library fundraising in a new direction. This…