The Bottom Line: Volume 28 Issue 4

Calculating value: a digital library’s social media campaign

Lisa Lamont, Jordan Nielsen

– The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources.

Donor funded Open Educational Resources: making the case

Maura L. Valentino

– This paper aims to explain the concept of Open Educational Resources (OER) and how libraries can make a good case to donors to fund these types of projects.

Mission creep and marketing myopia: lessons learned from the business world

Anthony McMullen

This paper aims to provide insights and commentary into issues encountered in providing library resources and services in a rapidly changing environment with varied user…

Library interior design, costs, and implications for the future

Brigitte Bell, Terrance Luther Cottrell

The purpose of this paper is to provide insight into the impact that library interior design can have on patron satisfaction with library service offering, in light of cost…

Core memories in library finance

Kirstin Steele

– This paper aims to explore the author ' s own personal involvement with library finance.

Determining the value of your Library Science degree

Michael A Crumpton

– The purpose of this paper is to present a discussion of some of the issues related to the perceived value of Library and Information Science (LIS) degrees.

Nudges and decision making: a winning combination

Sylvia D. Hall-Ellis

Evaluating a situation and circumstance to make a decision is an essential managerial skill. Experienced managers can use nudging to influence decisions that subordinate and embed…