The Bottom Line: Volume 25 Issue 2

Judging books by their (lack of) covers

Anthony McMullen

The purpose of this paper is to provide insights into issues encountered in maintaining library technologies and electronic collections on a limited budget and with limited…

Video management – mystified with the rest of us

Terrance (Terry) Cottrell

This paper aims to explain how library managers can better prepare and plan for the future institutional structural costs related to the management of seemingly limitless…

Providing the ethical example

Michael A. Crumpton

This paper aims to discuss the importance of maintaining an ethical point of view especially in times of economic uncertainty.

Redefining the professional in our field

James Lund

The purpose of this article is to consider alternative qualifications for professional public library positions.

The policy/procedure manual, part III: organizing the manual

Gary Fitsimmons

This article's purpose is to show how to go about developing a scheme for organizing a policy/procedure manual that will also make a good electronic and paper filing system.

Higher earning – for‐profit institutions as a revenue stream for non‐profit institutions

Kirstin Steele

The purpose of this paper is to consider establishing relationships between the author's college's library and the libraries at for‐profit schools in the area.

Social reading and the creation of customer loyalty clubs or communities to improve communication with our users and reduce costs in marketing and advertising

Nuria Romero

The so‐called customer loyalty clubs or communities are a proven marketing strategy used by companies to create positive commercial and emotional relationships between companies…

Assessment: what's in it for me?

Mildred L. Jackson

Accreditation and other types of reports will continue to be required by libraries and other entities in higher education. However, the traditional means and methods of assessment…

Strategic value planning for libraries

Michael A. Germano, Shirley M. Stretch‐Stephenson

Strategic plans are developed and executed by businesses in order to chart a course toward an idealized future destination for the organization. Normally, this means aspiring to…