The Bottom Line: Volume 23 Issue 1

Narrative‐based library marketing: Selling your library's value during tough economic times

Michael A. Germano

Managing through crises, especially economic ones, represents both peril and opportunity. Libraries of all types, whether academic, special or public, would benefit from an…

The archaeology of habit: excavating past practices in technical services

Helen Heinrich, Donna LaFollette

While laying the foundations of any libraries' collections, technical services (TS) play an important role in the expenditure of a library's materials and personnel budgets…

Exceptional service during and after deep serial cuts

Mary K. Throumoulos

The purpose of this paper is to show how Olin Library has maintained exceptional service to its users before, during and after a periodicals review resulting in deep subscription…

Crisis, disaster, or gift

Kirstin Steele

This article seeks to explore easier ways to weather the bad economy.

Cost‐benefit analysis: a primer

Mott Linn

This paper seeks to show that when managing strategically a library administrator might want to use cost‐benefit analysis to prudently spend money and, consequently, would need to…

Managing library image as a resource

Gary Fitsimmons

The purpose of this article is to discuss the importance of managing the library's and the director's images.

This column will self destruct

John Maxymuk

This column aims to focus on the obsolescence of technology, and the problems associated with the archiving, storage and retrieval of data.

A reason to celebrate: Recognizing accomplishments in good times and bad

Emily Silverman

The purpose of this column is to provide suggestions for recognizing library achievements, and is so doing reinforce donor support.