Journal of Services Marketing: Volume 6 Issue 4

Subject:

Table of contents

Interactive Marketing: The Influence of Participation on Positive Word‐of‐Mouth and Referrals

Karen Maru File, Ben B. Judd, Russ Alan Prince

Considers which interactive marketing behaviours will result in thebroadest word‐of‐mouth or the largest volume of new client referrals.Suggests that the intensity and variety of…

4073

The Effect of Cues on Service Quality Expectations and Service Selection in a Restaurant Setting

Jillian C. Sweeney, Lester W. Johnson, Robert W. Armstrong

Considers the need for research on cues used by consumers inservice assessment and selection. Reports on a pilot study usingconjoint analysis to examine the trade‐off nature of…

1555

Company Study: Quality for Value‐added Perceptions and Bottom‐line Results

Kathy V. Libonati

Considers the “Conceptual Model of Service Quality”.Describes five service gaps, using a case example of American Airlinesas illustration. Examines ways of bridging these gaps…

Cultural Anchoring in the Service Sector

Michael S. LaTour, Scott D. Roberts

Examines a new addition to thinking on adoption and diffusion ofservice innovations – the Cultural AnchoringDiffusion/Assimilation Model. Suggests that certain service…

Commentary: Celebrity Endorsers: Do You Get What You Pay for?

Mary Walker, Lynn Langmeyer, Daniel Langmeyer

Examines the use of celebrity endorsement in advertising. Reviewsthe results of a recent study looking at the effect of a celebrity′sattractiveness, trustworthiness and expertise…

1692

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035215. When citing the…

2918

Conveying Service Quality Through Advertising

Ellen Day

Reports on a study attempting to understand whether, and how,service providers try to communicate quality of their services viaadvertising. Finds that few quality cues are present…

Service Advertising: a Framework to its Effectiveness

Donna J. Hill, Nimish Gandhi

Highlights the need for services advertising to receive moreattention from marketing practitioners.Adapts a previously‐developedclassification scheme of services for advertising…

1347
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum