Journal of Services Marketing: Volume 5 Issue 3

Marketing Services Internationally: Barriers and Management Strategies

Lee D. Dahringer

Focuses on the international marketing of services and the need forservice marketers to be aware ofbarriers to international marketingunique to the service sector, as well as of…

Profiling Early Triers of Service Innovations: A Look at Interactive Home Video Ordering Services

Alan J. Greco, D. Michael Fields

Examines the need for marketers of service innovations to be awareof barriers to trial and adoption. Considers the example of theintroduction of interactive home video ordering…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110034974. When citing the…

Expert Systems for Services Marketing – Prospects and Payoffs

Rajendra S. Sisodia

Explores the application of expert systems in the field of servicesmarketing. Describes the basics of the technology along with severalhypothetical systems. Concludes with a brief…

Some Caveats Regarding the Interpretation of Data from 800 Number Callers

Kathy Gardner Chadwick

Notes how more and more companies are using information from their800 number callers as a substitute for conventional survey research,analysing the monthly volume of complaints in…