Journal of Services Marketing: Volume 36 Issue 9

Subject:

Table of contents

Customer ecosystems: exploring how ecosystem actors shape customer experience

Michaela Lipkin, Kristina Heinonen

This study aims to characterize how ecosystem actors shape customer experience (CX). The study also proposes implications for managers and research regarding the customer…

5531

How do actors coordinate for value creation? A signaling and screening perspective on resource integration

Sebastian Dehling, Bo Edvardsson, Bård Tronvoll

Although service research typically asserts that institutions coordinate actors’ value creation processes, institutions and resources are not necessarily transparent, aligned, or…

2256

Social entrepreneurs in service: motivations and types

Peter Samuelsson, Lars Witell

This study aims to describe social entrepreneurs' motivation during the social entrepreneurship process and identify different social entrepreneurs in terms of their social…

2484

User-defined ecosystems in health and social care

Jacob Mickelsson, Ulla Särkikangas, Tore Strandvik, Kristina Heinonen

People with complex health conditions must often navigate landscapes of uncoordinated public, private and voluntary health-care providers to obtain the care they need. Complex…

1510
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum