Journal of Services Marketing: Volume 21 Issue 5

Subject:

Table of contents - Special Issue: Business to business services: multiple markets and multi‐disciplinary perspectives for the twenty‐first century

Guest Editors: Katherine Tyler, Mark Patton, Marco Mongiello, Derek Meyer

Services business markets: a further view of a new reality or a blurred landscape?

Katherine Tyler, Mark Patton, Marco Mongiello, Derek Meyer

The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development of the…

3041

Service packaging: key to successful provisioning of ICT business solutions

Mika Hyötyläinen, Kristian Möller

Business services have an important role in the development of global knowledge‐base economy. This is particularly clear in the field of ICT services where business customers are…

3761

An assessment of customer service in business‐to‐business relationships

Judy Zolkiewski, Barbara Lewis, Fang Yuan, Jing Yuan

The purpose of this paper is to develop a deeper understanding of customer service/service quality in business‐to‐business contexts.

4618

The shift in sales organizations in business‐to‐business services markets

Arun Sharma

The purpose of the paper is to examine shifts in sales organizations utilized to sell services to business‐to‐business customers. The paper also examines the changes expected in…

2940

The role of trust in financial services business relationships

Katherine Tyler, Edmund Stanley

The purpose of this article is to investigate trust in financial services business markets.

6414

A re‐examination of the relationship between value, satisfaction and intention in business services

Graham Whittaker, Lesley Ledden, Stavros P. Kalafatis

The objectives of this paper are twofold: to add to the debate regarding conceptualisation and operationalisation of value within a professional service domain, and to contribute…

4580

Segment differences in the asymmetric effects of service quality on business customer relationships

Simona Stan, Kenneth R. Evans, Charles M. Wood, Jeffrey L. Stinson

The purpose of this article is to explore the possible negative asymmetric effects in the impact of service quality on the satisfaction and retention of different customer…

2562

Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience

Carolin Plewa, Pascale Quester

The purpose of the paper is to analyse empirically research‐oriented university‐industry relationships based on the incorporation of relationship marketing (RM) and technology…

2944
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum