Journal of Services Marketing: Volume 19 Issue 2

Subject:

Table of contents

Effects of the internet on the marketing communication of service companies

Stefan Lagrosen

The purpose is to gain an understanding of how traditional service companies use the internet in their marketing communication and what effect the internet has had on their use of…

23219

An integrative approach to diagnosing service quality of public parks

Teck‐Yong Eng, Outi Niininen

Aims to examine the services and facilities provided by public parks revealing that the attributes corresponding to performance of service delivery involve the interaction between…

2515

The effects of soft and hard service attributes on loyalty: the mediating role of trust

Seigyoung Auh

Drawing on social exchange and similarity attraction theories, the purpose of this paper is to explore the effect of soft attributes (e.g. social and relational attributes) on…

5873

Information quality and market share in electronic commerce

Holmes Miller

For electronic commerce applications, the importance of quality information is self‐evident, especially for firms offering information products where information either…

2426

Self‐service technology adoption: comparing three technologies

James M. Curran, Matthew L. Meuter

Advances in technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in…

22680

Inter‐organisational relationships in professional services: towards a typology of service relationships

Angus W. Laing, Paul C.S. Lian

Research into inter‐organisational relationships has been one of the key drivers in the development of services marketing theory. Yet the understanding of the nature of such…

3770
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum