Table of contents
Effects of the internet on the marketing communication of service companies
Stefan LagrosenThe purpose is to gain an understanding of how traditional service companies use the internet in their marketing communication and what effect the internet has had on their use of…
An integrative approach to diagnosing service quality of public parks
Teck‐Yong Eng, Outi NiininenAims to examine the services and facilities provided by public parks revealing that the attributes corresponding to performance of service delivery involve the interaction between…
The effects of soft and hard service attributes on loyalty: the mediating role of trust
Seigyoung AuhDrawing on social exchange and similarity attraction theories, the purpose of this paper is to explore the effect of soft attributes (e.g. social and relational attributes) on…
Information quality and market share in electronic commerce
Holmes MillerFor electronic commerce applications, the importance of quality information is self‐evident, especially for firms offering information products where information either…
Self‐service technology adoption: comparing three technologies
James M. Curran, Matthew L. MeuterAdvances in technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in…
Inter‐organisational relationships in professional services: towards a typology of service relationships
Angus W. Laing, Paul C.S. LianResearch into inter‐organisational relationships has been one of the key drivers in the development of services marketing theory. Yet the understanding of the nature of such…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum