Table of contents
The future of services marketing: forecasts from ten services experts
Stephen J. Grove, Raymond P. Fisk, Joby JohnOver the past two and a half decades services marketing has emerged as a well established area of inquiry in the marketing discipline. In many ways, its growth and acceptance in…
How intangibility affects perceived risk: the moderating role of knowledge and involvement
Michel Laroche, Jasmin Bergeron, Christine GoutalandThe marketing literature suggests that product intangibility is positively associated with perceived risk and the intangibility construct encompasses three dimensions: physical…
Direct marketing in non‐profit services: investigating the case of the arts industry
Mark J. Arnold, Shelley R. TappDirect marketing is seeing growing acceptance among non‐profit services as a means to reach audiences, raise revenues, and foster long‐term relationships with customers. However…
Exploring managers’ implicit theories of atmospheric music: comparing academic analysis to industry insight
Charles S. AreniA total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior…
An empirical examination of factors influencing the internationalization of service firms
Rajshekhar (Raj) G. Javalgi, David A. Griffith, D. Steven WhiteThe internationalization of service firms is expanding dramatically, fueled by recent technological innovations and reductions of trade barriers. Drawing upon Dunning’s eclectic…
The relationship of differential loci with perceived quality and behavioral intentions
Scott R. Swanson, J. Charlene DavisThis paper suggests that he/she whom the customer holds most responsible for a service experience may influence which service quality dimensions take precedence in customer…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum