Table of contents
The influence of the musicscape within service environments
Steve OakesA literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing…
Patient satisfaction: a matter of choice
Douglas Amyx, John C. Mowen, Robert HammAn experiment was conducted to examine the relationship between patient satisfaction and patients’ freedom to choose a physician and the outcome of a health service encounter…
An investigation of marketing problems across service typologies
Michael Clemes, Diane Mollenkopf, Darryl BurnFocuses on the commonly cited marketing problems that arise from the special characteristics of services. Empirically tests for the differing impact of these problems among…
A preliminary evaluation of professional accounting services: direct marketing on the Internet
Maria L. Roxas, Lucia Peek, George Peek, Thorsten HagemannRecent advances in the Internet have afforded professional accounting firms a form of promotion to enhance their image as technologically competent. Currently, over 2,000…
Marketing services to ethnic consumers in culturally diverse markets: issues and implications
Guilherme Pires, John StantonEthnic consumers arriving in an ethnically diverse nation such as Australia are likely to have a limited knowledge of the marketplace. Combined with possible communication…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum