Journal of Services Marketing: Volume 13 Issue 6

A conceptual approach to classifying sports fans

Kenneth A. Hunt, Terry Bristol, R. Edward Bashaw

Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and…

The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition

Jesse N. Moore, Gregory M. Pickett, Stephen J. Grove

Examines the impact of a video screen on spectator satisfaction and the advertising effectiveness of rotational‐signage systems. A total of 181 spectators at a major college…

Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan

Scott W. Kelley, K. Douglas Hoffman, Sheila Carter

Franchise relocation and sport introduction are becoming commonplace in professional sports. However, many franchises have found that developing fan acceptance is often…

An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events

Stephen R. McDaniel, Daniel S. Mason

The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a…

Closing the gaps: service quality in sport tourism

Des Thwaites

Draws on the extant literature in the areas of services marketing, sport tourism and service quality to present a range of concepts and models that have utility in heightening…

Sports marketing: an examination of academic marketing publication

J. Richard Shannon

Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest…