Table of contents
Developing marketing strategies for transnational service operations
Christopher H. LovelockDefines transnational strategy as the integration strategy formulation and implementation across all countries in which the company elects to do business, in contrast to a…
Internationalization strategies for services
Christian GrönroosDiscusses some key challenges for service firms planning to go abroad and presents five different types of internationalization strategies for services, none of which are mutually…
International services: perspectives at century’s end
Terry Clark, Daniel RajaratnamAs the twentieth century draws to a close, trade in services has begun to dominate the economies of many nations. International trade in services has also grown significantly, yet…
Wiring and growing the technology of international services marketing
Raymond P. FiskThe metaphors of “wiring” and “growing” are used to describe the infusion of technology into international services marketing. An example of wiring and growing the technology of…
The internationalization of services: trends, obstacles and issues
Saeed SamieeThe international market for services grew to $1.2 trillion in 1995 and has been growing at double‐digit rates. The USA possesses the lion’s share of the world’s services exports…
“Culture shocks” in inter‐cultural service encounters?
Bernd Stauss, Paul MangService customers perceive quality in the moment of interaction with the service provider. In times of globalization, it is important for a growing number of service companies to…
International services marketing: review of research, 1980‐1998
Gary KnightThe literature on international services marketing from 31 academic journals in the period 1980 to 1998 is reviewed. This time frame contains the largest proportion of scholarly…
Service quality by relationships in the international market
Kent Eriksson, Anders Majkgård, D. Deo SharmaInvestigates managers’ perceptions of service quality in the international market. Eight propositions are developed using the relationship approach in industrial marketing and the…
The role of culture and purchase motivation in service encounter evaluations
Anna S. MattilaThis study was developed to shed some light on the role of culture and purchase motivation in influencing consumers’ evaluations of services. More specifically, the goal was to…
International services advertising: an examination of variation in appeal use for experiential and utilitarian services
Nancy D. Albers‐Miller, Marla Royne StaffordExamines differences in emotional and rational advertising appeal use across experiential and utilitarian services for 11 culturally diverse countries. Pooled across countries…
The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland
Tung‐Zong Chang, Rajiv Mehta, Su‐Jane Chen, Pia Polsa, Jolanta MazurExplores the effect of market orientation on operating effectiveness and cost efficiency using data drawn from automotive distribution channels in Finland and Poland. The results…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum