Table of contents
Determinants of service quality and satisfaction in the auto casualty claims process
Marla Royne Stafford, Thomas F. Stafford, Brenda P. WellsThe insurance industry has placed increased emphasis on service quality and customer satisfaction as companies seek to compete with generally undifferentiated products. This…
4815
Antecedents to client satisfaction in business services
Linda I. Nowak, Judith H. WashburnIn today’s increasingly competitive environment, it is important to measure the service firm’s performance in the areas which contribute most significantly to the client’s overall…
1995
The advertising of services: what is an appropriate role for humor?
Douglas L. FugateThe use of humor is quite prevalent in the promotion of US goods and services. Estimated expenditures on humorous advertisements are in the billions and a majority of…
9666
An option‐based approach for pricing perishable services assets
J. Howard Finch, Richard C. Becherer, Richard CasavantThe concept of option pricing is used to develop an alternative model for pricing services that have a fixed availability and expiration. The binomial option pricing model and…
3690
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum