Table of contents
Serving Your Customers′ Corporate Culture: A Sustainable Market Advantage for Computerized Manufacturing Equipment Vendors
Susan Kitchell, Charles S. MayerIn the 1990s, computerized manufacturing equipment vendors willcontinue to operate within an increasingly competitive environment astechnologies mature and product variety…
International Technology Adoption: Behavior Structure, Demand Certainty and Culture
Lisa A. Phillips, Roger Calantone, Ming‐Tung LeeInvestigates the behavior structure of technology adoption by usingDavis′s (1986) Technology Acceptance Model (TAM). Explores the influenceof culture and demand certainty on…
Gauging the Value of Suppliers′ Products: Buyer‐side Applications of Economic Value Pricing Models
Kenneth N. Thompson, Barbara J. Coe, John R. LewisPosits that, by specifically examining price‐value relationship,buyers can avoid many of the problems inherent in comparingproducts/suppliers in terms of net delivered price…
The Influence of Green Policies on a Dual Marketing Center: An Ecological Marketing Approach
Tom Suraphol ApaiwongseExplores the efficacy of market‐driven (voluntary) approaches toecological strategies. Examines ecological marketing behavior from amultiperson level of analysis. Focusses on…
Assessing Sample Representativeness in Industrial Surveys
James B. Wilcox, Danny N. Bellenger, Edward E. RigdonWhile industrial marketing managers have long been concerned aboutthe representativeness of sample information, few direct measures havebeen available of how accurately the sample…
An Examination of the Determinants of Global Sourcing Strategy
Mary S. Alguire, Carl R. Frear, Lynn E. MetcalfExplores the factors that motivate companies to utilize offshoresources or prevent them from doing so. One‐hundred‐and‐fifteen firmsrepresenting 68 different industries were…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota