Table of contents
Relationship with Vendors: A CRITICAL FACTOR IN JIT IMPLEMENTATION
Karen L. Brown, R. Anthony InmanPracticing managers and academicians have described a variety ofelements of the just‐in‐time (JIT) implementation process. Reports asurvey to determine which of these elements are…
“Intel Inside” BRANDING A COMPONENT IN A BUSINESS MARKET
Donald G. NorrisA few suppliers to manufacturers are now working to build brandpreference or consumer franchise. Discusses the success of NutraSweet inobtaining long‐term supply contracts…
Growth Industries: Past, Present, and Future
Claire Starry, Nick W. McGaugheyUpdates previous studies, in which growth industries were examinedin order to understand patterns of growth and identify ways to predictfuture growth industries. Evaluates the…
Export Benchmarking: EXPORT PRACTICES ASSOCIATED WITH SUPERIOR PERFORMANCE
Charles Crespy, Van Miller, Thomas BeckerBenchmarking is the process of identifying business practices thatlead to superior performance. This is done by searching out those firmswhich are clearly the best at a particular…
Business‐to‐business Service Marketing: HOW DOES IT DIFFER FROM BUSINESS‐TO‐BUSINESS PRODUCT MARKETING?
Geoffrey L. Gordon, Roger J. Calantone, C. Anthony di BenedettoBusiness‐to‐business service marketing has received comparativelyless attention in the academic literature than business‐to‐businessproduct marketing; much of the service…
A Customer Evaluation System
Lindsay MeredithBuyers have been formally evaluating suppliers for many years.Intends to “turn the tables” and suggests three importantreasons why vendors should formally evaluate their…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota